Retail AI Agents
Explore AssistantProfit & Cash
Continuously evaluates pricing opportunities, responding to demand while protecting margin within configured guardrails.
Make Every Promotion Count.
Promotions that move at the speed of the shelf.
Ithina connects campaign intent with what is actually happening in-store. The Promotions Assistant helps teams plan, coordinate and activate promotions while keeping products, offers, timing and margin within control.
Challenges
A Promotion Can Be Planned Perfectly And Still Fail At The Shelf.
Retail promotions depend on more than the offer itself. Products need to be selected, displays need to change, timing needs to be right and execution needs to match the campaign. When these steps remain disconnected, promotions can underperform due to poor execution or availability. Ithina brings the campaign and the physical shelf into one coordinated flow.
Solution
See The Promotion. Decide What Matters. Act On It.
Ithina's Promotions solution connects campaign planning, shelf execution and promotional controls through the same intelligence and execution layer.
Use real-time operational signals to understand what is happening across the store. Ithina Edge captures signals through cameras, sensors and connected shelf infrastructure, while POS, inventory, competitor and other operational data provide additional context.
The Promotions Assistant turns a plain-language goal into a structured campaign plan. It considers products, offers and timing while working within configured business guardrails.
Once approved, the coordinated promotion can move through the publishing flow, with content and sale badges activated across connected store touchpoints. Ithina Command provides the human control layer, ensuring consequential actions are approved before execution.
Every outcome feeds back into Ithina's intelligence layer. Because the sensing and decision layers work together, the system becomes more specific to the store over time.
Capabilities
Eight Ways Ithina Makes Promotions More Intelligent.
Campaign Orchestration
Plan and coordinate campaigns through a single promotional workflow, keeping the campaign intent, products, offers and timing connected.
Plain-Language Campaign Planning
Describe the objective in simple language, such as planning a weekend promotion, and the Promotions Assistant stages the campaign for review.
Margin-Aware Promotions
Every promotion is checked against margin before it can go live, helping ensure promotional activity does not erode margin.
Offer & Product Coordination
Products and offers are brought together within the campaign plan so teams can review what is being promoted and when it should run.
Promotional Badge Allocation
Promotional badges can be coordinated with campaign activity and delivered through connected shelf-edge displays.
Time-Bound Activations
Support promotional content and sale badges for activations that need to run at a defined time.
Multi-Channel Execution
Coordinate campaigns, badges and offers across connected store touchpoints, supporting time-bound and multi-channel promotional activity.
Supplier Deal Coordination
Bring supplier deal coordination into the promotional workflow alongside campaign orchestration and badge allocation.
How It Works
Campaign Intent To Shelf-Level Execution.
Start With The Promotion Goal.
Describe what you want to achieve in plain language. The Promotions Assistant takes the intent and begins staging the campaign rather than requiring teams to manually build it across disconnected workflows.
Build The Campaign Around Products, Offers & Timing.
The assistant lays out the products, offers and timing so the campaign is structured and ready for review and scheduling.
Validate Before It Goes Live.
Every promotion passes through the configured guardrail layer, including margin protection, before it can be activated.
Review, Schedule & Publish.
Teams can review the staged promotion and use a single coordinated flow to select products, design displays and publish the campaign.
Learn From What Happened.
Once the campaign is executed, outcomes feed back into the intelligence layer, allowing Ithina Maestro to continuously improve its understanding of the specific store.
Ithina Maestro
One Intelligence Engine Behind Every Promotion.
Ithina Maestro is the orchestration and reasoning layer that coordinates the four retail AI agents. For promotions, it brings the Promotion Assistant together with the wider retail intelligence layer so recommendations remain coordinated rather than conflicting.
The Promotion Assistant plans and coordinates campaigns, while Retail Maestro provides the orchestration layer that connects recommendations and execution. Nothing reaches the shelf without passing through the configured controls and approval flow.
Use Cases
Where Promotion Intelligence Becomes Action.
Weekend Promotion Planning
Describe the promotion objective in plain language and have the assistant stage the campaign for review and scheduling.
Time-Bound Sale Activations
Activate promotional content and sale badges when campaigns need to be displayed for a specific promotional window.
Margin-Protected Offers
Validate promotions against configured margin controls before they are allowed to go live.
Coordinated Shelf Promotions
Select products, design displays and publish promotional activity through one coordinated workflow.
Supplier Deal Coordination
Coordinate supplier deals alongside campaigns and promotional activity instead of managing them as separate processes.
Multi-Channel Campaigns
Coordinate campaign badges, offers and promotional content across connected store touchpoints.
Business Impact
Business Impact
The deck identifies poor execution or availability as a significant reason promotions underperform, while Ithina Command demonstrates faster task execution and increased team output through its real-time control layer.
20–30%
Promotions Underperform Due To Poor Execution Or Availability
45%
Faster Task Execution
+32%
Team Output
AI Solutions
AI That Connects The Promotion To The Shelf.
Retail AI AgentsExplore AssistantPerishable
Tracks expiry risk and prioritises at-risk products before they become waste.
Retail AI AgentsExplore AssistantPlanogram
Monitors shelf compliance against the intended layout, identifying gaps, misplacement and rotation issues.
FAQ
Frequently Asked Questions
It plans and coordinates campaigns, allowing teams to describe their intent in plain language and receive a staged campaign with products, offers and timing ready for review and scheduling.
Yes. Every promotion is checked against margin before it can go live.
Yes. Ithina's connected Edge infrastructure supports promotional content, sale badges and time-bound activations across store touchpoints.
The retail architecture includes a human control layer. Consequential actions require approval before they happen, with Goal Console and Command supporting review and control.
Retail Maestro acts as the orchestration engine coordinating the retail AI agents so their recommendations remain coherent and do not conflict.
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