A Vertically Integrated AI Stack for the Physical World

Ithina connects Physical Endpoints, Connectivity + Edge, the Agent Layer, Domain Intelligence, Governance + Guardrails, and Integration + API in one stack for real-world operations.

The six layers of the Ithina stack as an isometric tower, from shelf hardware at the base to cloud, code and people at the top
  • 01

    Physical Endpoints

    Connects in-store devices including ESLs, displays, cameras and sensors that capture signals from the physical environment.

  • 02

    Connectivity + Edge

    Connects cameras, sensors and edge devices, bringing real-time store signals into the intelligence stack.

  • 03

    Agent Layer

    Domain-specific AI agents reason over operational context, plan next steps and recommend actions.

  • 04

    Domain Intelligence

    Applies retail context pricing, inventory, merchandising and operations to interpret signals and determine what needs to happen next.

  • 05

    Governance + Guardrails

    Applies rules, controls and approvals to keep intelligent actions secure, compliant and accountable.

  • 06

    Integration + API

    Connects existing enterprise systems including POS, RMS and ERP to the Ithina stack.

How it works

The stack is built across six connected layers

  1. An electronic shelf label and a camera mounted on a store fixture

    Physical Endpoints

    Physical Endpoints including ESLs, displays, cameras, sensors and tags capture what is happening across the physical environment.

  2. A gateway on the shelf edge linking a run of shelf labels

    Connectivity + Edge

    Connectivity + Edge connects physical endpoints and carries real-time operational signals into the platform.

  3. A store manager asking an agent on her tablet whether the replenishment worked

    Agent Layer

    The Agent Layer uses domain-specific AI agents to reason, plan and recommend actions through Maestro.

  4. Colleagues reviewing a shelf label beside a screen of store data

    Domain Intelligence

    Domain Intelligence combines operational knowledge with live signals, helping the system understand what an event means and what should happen next.

  5. An operator with a tablet supervising a robot arm on the warehouse floor

    Governance + Guardrails

    Governance + Guardrails apply rules, controls and approval mechanisms to keep decisions aligned with operational requirements.

  6. Two colleagues walking through an operations dashboard at a desk

    Integration + API

    Integration + API connects the systems, data and workflows already powering the operation, including POS, RMS, ERP and more.

Agentic solutions

Explore AI Agents

Price-optimisation prompt over a store aisle, asking whether to match a competitor's drop
Retail AI Agents

Profit & Cash AI Agent

Identifies margin and cash-flow opportunities to improve profitability and working capital.

Explore Assistant
Price-markdown prompt over a store aisle, flagging 153 units expiring in seven days
Retail AI Agents

Perishable AI Agent

Predicts demand, reduces waste, and optimizes restocking of perishable inventory.

Explore Assistant
Misplaced-product prompt over a grocery aisle, flagging a toy boxed in among the tinned goods
Retail AI Agents

Planogram AI Agent

Optimizes shelf layouts and ensures planogram compliance for better product visibility and sales.

Explore Assistant
Promotion prompt over a store aisle, offering a discount on a live flash deal
Retail AI Agents

Promotional Assistant

Uses shelf intelligence to identify planogram issues and support corrective action.

Explore Assistant

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