Make Every ESL Part Of A Connected Operation.

Ithina Core is the software layer behind connected ESLs and edge devices. It manages communication, content and device performance so physical endpoints stay connected, responsive and ready to support the operation.

An isometric diagram of shelf labels connected to a central Core processor

Connect the devices. Manage the operation. Keep the edge running.

  • ESL Control

    Manage Electronic Shelf Labels through one software platform.

  • Communication

    Connect and drive supported devices through a consistent interface.

  • Performance

    Optimise power, response time and stability across large deployments.

  • Updates

    Protect device-level operations and manage secure firmware updates.

  • Content Management

    Position data within the templates displayed on ESLs.

Use case

USE CASE

  • A store colleague checking shelf stock against a handheld device

    Core + Edge

    Where Physical Meets Digital

    Edge is where physical signals are captured. Core is what connects and manages those endpoints. Together, they create the physical foundation of Ithina.

    Edge can include ESLs, cameras, sensors, intelligent tags, displays and other devices. Core provides the communication and management layer that allows those devices to operate as part of a unified system. Ithina's Edge infrastructure includes communication technologies such as Sub-1GHz and 2.4GHz connectivity, alongside BLE/UWB and RTLS infrastructure where required.

  • A flow diagram: connected environment to Core to signals to Maestro to next action

    Core + Maestro

    Signals In. Intelligence On.

    Core manages the connected environment. Maestro interprets what that environment is telling the business. The relationship is straightforward:

    • Core connects the signals.
    • Maestro understands them.

    For example, a shelf sensor or connected endpoint may provide information about what is happening. Core helps manage the endpoint and communication. Maestro can then combine that signal with inventory, pricing, POS or other operational information to determine what should happen next.

The edge advantage

Choose the Right ESL for Your Environment.

Ithina offers two ESL ranges using different RF technologies, allowing deployments to be matched to performance, coverage, and store-layout requirements.

  • An Ithina P Series shelf label showing a barcode

    P Series · 2.4 GHz

    Maximum Performance

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

    • Up to 100,000 label updates per hour
    • Ultra-fast 1-second system response time
    • Up to 8 years of smart battery life
    Explore P Series
  • An Ithina C Series shelf label shown at an angle

    C Series · Sub-1 GHz

    Long Range

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

    • Advanced Sub-1 GHz wireless communication
    • Long propagation through dense obstructions
    • Incredibly low power consumption profile
    Explore C Series

Product ecosystem

One connected hardware Ecosystem

A range of devices designed to work together capturing data, enabling visibility and powering intelligent actions across your operations.

An Ithina electronic shelf label showing a barcode

Electronic shelf labels

Dynamic pricing & product information for retails

Explore ESL
An industrial interactive label with green LED bars, front and back

Industrial Interactive Labels

Enable industrial workflows and real-time information.

Explore I Series
An Ithina edge gateway with two aerials

IOT Edge / Edge Gateways

Connect physical devices and securely send data to the platform.

Explore Edge
An Ithina in-store camera on its mount

Retail Hardware

Smart sensors, cameras and connected devices for in-store intelligence.

Explore Retail

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