Know What's On the Shelf. Know What Should Be.

Connect planograms with real-world shelf conditions to identify execution gaps, improve compliance, and keep store layouts on track.

Shelf image with every product facing outlined by planogram detection

Challenges

The Planogram Gap

Planograms define where products should be. Stores determine what actually happens. Products move. Facings change. SKUs go missing. Displays lose their intended structure. Without continuous visibility, these gaps often surface only during manual audits or after execution has already suffered.

Planogram gap diagram marking out-of-stock, incorrect and correct product placements

Solution

See The Shelf. Understand The Gap. Act On It.

Ithina connects planogram requirements with real-world shelf conditions to identify where execution differs from what was intended. It helps teams move from simply checking shelves to understanding what needs attention.

Use cameras or handheld mobile devices to capture shelf images, product positions, facings, and availability.

Store associate capturing a shelf with a handheld device

Capabilities

Understand More Than Where A Product Sits.

  • Planogram Compliance

    Monitor how closely actual shelf layouts follow the intended configuration.

  • Shelf Visibility

    Build a clearer view of product presence, placement, and shelf conditions.

  • Product Recognition

    Identify products and their positions across shelf environments.

  • Facing Analysis

    Understand changes in product facings and shelf presence.

  • Placement Exceptions

    Surface missing, misplaced, or incorrectly positioned products.

  • Execution Monitoring

    Track recurring shelf-level issues across stores and locations.

  • Exception Prioritisation

    Bring the most relevant execution gaps to the right teams.

  • Corrective Action

    Turn identified shelf issues into clear next steps.


How It Works

Planogram Specification To Shelf-Level Action.

  1. Associate photographing a cereal aisle with a phone

    Define what the shelf should look like.

    Bring in the intended product assortment, placement, facings, and shelf configuration.

    • Product positions & assortment
    • Facings & shelf configuration
    • Existing POG inputs
  2. Associate scanning shelf stock with a handheld scanner

    Capture what's actually happening on the shelf.

    Combine shelf observations and product-level signals to create a current view of store execution.

    • Product positions & assortment
    • ESL bindings & location mapping
    • Store-level compliance signals
  3. Associate reviewing a shelf against a tablet

    Compare the plan with shelf reality.

    Ithina interprets shelf conditions and identifies where actual execution differs from the intended plan.

    • Plan vs. reality comparison
    • Facings & shelf configuration
    • Compliance assessment
  4. Associate reading flagged shelf gaps on a tablet

    Surface the gaps that matter.

    Automatically identify deviations that can impact availability, pricing, promotions, and execution.

    • Missing products & voids
    • Misplaced SKUs & stray items
    • Incorrect facings & execution gaps
  5. Associate restocking products to the correct shelf position

    Turn shelf gaps into corrective action.

    Ithina interprets shelf conditions and identifies where actual execution differs from the intended plan.

    • Plan vs. reality comparison
    • Facings & shelf configuration
    • Compliance assessment

Ithina Maestro

The Difference Between Seeing A Shelf And Understanding It.

A shelf image can show what is there. Planogram intelligence adds context around what should be there, what has changed, and where execution has moved away from the intended configuration.

  • ExpectedWhat the planogram defines.
  • ObservedWhat is actually happening on the shelf.
  • DifferenceWhere execution deviates.
  • ActionWhat needs attention.
  • OutcomeWhat improves after action.
Planogram analysis open on a tablet in front of a soft-drinks shelf

Use Cases

Put Planogram Intelligence To Work Where It Matters.

  • Team reviewing shelf layouts during a store launch

    New Store Setup

    Validate shelf layouts against the intended planogram during store launches.

  • Associate applying a new layout to a chilled display

    Planogram Rollouts

    Monitor execution as new layouts are introduced across locations.

  • Two colleagues checking an assortment change on a tablet

    Assortment Changes

    Identify shelf-level gaps when products are added, removed, or repositioned.

  • Promotional end-cap display in a large-format store

    Promotional Displays

    Check whether promotional configurations are being executed as intended.

  • Associate auditing a shelf with a tablet and scanner

    Store Audits

    Give teams a more intelligent alternative to repetitive shelf-by-shelf checking.

  • Manager and associate reviewing compliance in a wine aisle

    Ongoing Compliance

    Identify recurring execution gaps across stores and regions.


Business Impact

Better Shelf Visibility. Better Store Execution.

  • 92%

    Better store execution

  • 60%

    Reduced manual effort

  • 4x

    Improved store consistency

  • Improve Compliance

    Keep physical shelves closer to intended planograms.

  • Detect Issues Earlier

    Surface execution gaps before they become persistent problems.

  • Reduce Manual Effort

    Give teams a smarter way to monitor shelf conditions.

  • Improve Store Consistency

    Create greater alignment across locations and layouts.

  • Support Better Decisions

    Bring shelf-level intelligence into wider retail operations


AI Solutions

AI That Understands the Retail Floor.

Purpose-built AI Assistants help retail teams move from scattered operational signals to clear, actionable decisions. Each Assistant is built around a specific operational decision not a generic AI use case.

  • Price-optimisation prompt over a store aisle, asking whether to match a competitor's drop
    Retail AI Agents

    Profit & Cash

    Continuously evaluates pricing opportunities, responding to demand while protecting margin within configured guardrails.

    Explore Assistant
  • Price-markdown prompt over a store aisle, flagging 153 units expiring in seven days
    Retail AI Agents

    Perishable

    Tracks expiry risk and prioritises at-risk products before they become waste.

    Explore Assistant
  • Promotion prompt over a store aisle, offering a discount on a live flash deal
    Retail AI Agents

    Promotion

    Coordinates campaigns, allocates space and validates that promotions don't erode margin.

    Explore Assistant

FAQ

Frequently Asked Questions

Planogram Intelligence uses shelf-level information to understand how closely real-world shelf execution matches the intended planogram.

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