2.4GHz.
Maximum Performance.

Built for high-performance ESL deployments where speed, coverage and reliability matter.

100k

ESL updates/hour

1s

Response time

8 Yrs

Battery life

2.4GHz

Operating frequency

An Ithina P Series electronic shelf label shown from several angles

Performance

Built When Performance Can't Wait

P Series is designed for high-performance ESL deployments requiring fast updates, low latency, outstanding range and long battery life.

Update at Scale

Update 100,000 ESLs in less than an hour.

Respond in Seconds

Incredibly low latency with a 1-second response time.

Cover More

Provides outstanding range and battery life.

Avoid Interference

Spread Spectrum Frequency Hopping avoids Wi-Fi and Bluetooth interference.


The Hardware Profile

More Than a Price Tag.

P Series ESLs are intelligent endpoints designed to display pricing and product information in retail applications.

An Ithina P Series label seen from the front three-quarterAn Ithina P Series label seen from the front three-quarterAn Ithina P Series label seen head-on from below the screenAn Ithina P Series label seen flat from the front
  1. Full-Graphic Display

    4-colour (BWRY) fully graphic electronic shelf labels.

  2. Multiple Pages

    Multiple pages of memory Page 1 for pricing, Page 2 for inventory etc.

  3. Flexible Content

    Freeform label design enables any combination of text and images, including QR codes and manufacturer logos.

  4. RGB LED

    RGB LEDs provide programmable visual indication.

Technical Infrastructure

Built on a High-Performance 2.4 GHz Foundation

P Series operates on a 2.4 GHz wireless frequency and is designed for maximum performance at scale. The technology deck specifies:

  • Update 100,000 ESLs in less than an hour.
  • 1-second response time.
  • Outstanding range and battery life.
  • Spread Spectrum Frequency Hopping to avoid Wi-Fi and Bluetooth interference.
  • Up to 8 years of battery life.
  • Outstanding coverage.
A supermarket aisle priced end to end by P Series labels

The P Series Family

Seven Formats. One Performance Platform.

From the compact 1.6” P-16 to the large-format 7.4” P-74, the P Series provides seven purpose-built display formats built on a 2.4 GHz wireless E-Paper platform.

P-16

The smallest and lightest ESL.

Display Size
1.6”
Display Type
4-Color BWRY E-Paper
LED
1, Addressable RGB
Pages
Up to 9 pages
Download P-16 Datasheet
An Ithina P-16 electronic shelf label

P-21

The highly successful and widely adopted P Series format.

Display Size
2.1”
Display Type
4-Color BWRY E-Paper
LED
1, Addressable RGB
Pages
Up to 9 pages
Download P-21 Datasheet
An Ithina P-21 electronic shelf label

P-27

Affordable and versatile for any worker, anywhere.

Display Size
2.3”
Display Type
4-Color BWRY E-Paper
LED
1, Addressable RGB
Pages
Up to 9 pages
An Ithina P-27 electronic shelf label

P-29

Engineered for the toughest environments and today’s modern workflows.

Display Size
2.6”
Display Type
4-Color BWRY E-Paper
LED
1, Addressable RGB
Pages
Up to 9 pages
An Ithina P-29 electronic shelf label

P-35

Enhanced durability designed to improve productivity.

Display Size
3.5”
Display Type
4-Color BWRY E-Paper
LED
1, Addressable RGB
Pages
Up to 9 pages
Download P-35 Datasheet
An Ithina P-35 electronic shelf label

P-42

Known for its screen resolution and battery life.

Display Size
3.3”
Display Type
4-Color BWRY E-Paper
LED
1, Addressable RGB
Pages
Up to 9 pages
An Ithina P-42 electronic shelf label

P-74

Enhanced durability designed to improve productivity.

Display Size
7.4”
Display Type
4-Color BWRY E-Paper
LED
1, Addressable RGB
Pages
Up to 9 pages
An Ithina P-74 electronic shelf label

Technical Infrastructure

View Technical Specifications

Wireless Frequency
2.4 GHz Proprietary Protocol Stack
Display Hardware
Full-graphic BWRY E-Paper Matrix
LED Indicator
1, Addressable RGB
Local Image Cache
Up to 9 discrete visual pages
Response & LED Latency
≤ 1.0 second
Label Update Throughput
Up to 100,000 updates/hour
Power Supply
Replaceable CR2450 batteries
Firmware Management
Wireless FW Upgrade: Yes
System Integration
Ithina CORE Software can be provided on-prem or in the cloud

Technical specifications may vary by P Series model. Refer to the datasheet for detailed product specifications.


Our customers

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Customer stories

Hear from our customers

Acqua & Sapone

Case Study: Acqua & Sapone, Italy

With approximately 1,000 stores and a large connected endpoint deployment, the project demonstrates how connected retail technology can operate at scale across a distributed store network.

Read Story
An Acqua & Sapone storefront above two shelves of products priced by Ithina labels

Agentic solutions

Explore AI Agents

Price-optimisation prompt over a store aisle, asking whether to match a competitor's drop
Retail AI Agents

Profit & Cash AI Agent

Identifies margin and cash-flow opportunities to improve profitability and working capital.

Explore Assistant
Price-markdown prompt over a store aisle, flagging 153 units expiring in seven days
Retail AI Agents

Perishable AI Agent

Predicts demand, reduces waste, and optimizes restocking of perishable inventory.

Explore Assistant
Misplaced-product prompt over a grocery aisle, flagging a toy boxed in among the tinned goods
Retail AI Agents

Planogram AI Agent

Optimizes shelf layouts and ensures planogram compliance for better product visibility and sales.

Explore Assistant
Promotion prompt over a store aisle, offering a discount on a live flash deal
Retail AI Agents

Promotional Assistant

Uses shelf intelligence to identify planogram issues and support corrective action.

Explore Assistant

FAQ

Frequently Asked Questions

P Series ESLs provide intelligent endpoints for displaying pricing and product information. Ithina Core provides the software platform for deploying ESLs and handles connectivity and the interface to drive P and C Series.

Contact us

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