Profit & Cash
Turn pricing and commercial signals into smarter margin decisions. Spot pricing opportunities and risks before they affect store profitability.
Explore Profit & Cash Solutions
Bring together what's happening across stores, shelves, inventory, and customers to make faster, more informed retail decisions. Powered by real-time intelligence, our Profit & Cash, Planogram, Perishable and Promotional Agent work together with next-generation electronic shelf labels to drive smarter, more profitable retail outcomes.

Retail Challenges

Retailers lack real-time visibility into what's happening on the shelf.

Market and competitor price fluctuations can happen in real time, while shelf pricing often lags behind.

Changing prices across products and stores is time-consuming, error-prone, and difficult to manage at scale.

Short shelf lives and delayed replenishment or pricing decisions can lead to waste, markdowns, and lost margins.

The right promotion may not reach the right shelf at the right time, resulting in missed sales opportunities.

Empty shelves can go unnoticed, resulting in lost sales and frustrated shoppers.
AI Solutions
Purpose-built AI Assistants help retail teams move from scattered operational signals to clear, actionable decisions. Each Assistant is built around a specific operational decision not a generic AI use case.
Turn pricing and commercial signals into smarter margin decisions. Spot pricing opportunities and risks before they affect store profitability.
Explore Profit & Cash Solutions


Predicts demand, reduces waste, and optimizes restocking of perishable inventory. Balance availability, shelf life, and demand to minimise avoidable loss.


Connect promotional plans with what is actually happening in-store. Identify execution gaps and capture opportunities while promotions are live.


Optimizes shelf layouts and ensures planogram compliance for better product visibility and sales. Detect misplaced, missing, or incorrectly positioned products before they impact execution.
Where Ithina Fits


Ithina Maestro
Maestro is the intelligence layer that turns real-time retail signals into intelligent, governed action.
It understands what is happening, reasons about what matters and coordinates AI Assistants and connected systems to move the right action into the operation.
For retail teams, that means moving beyond reactive store operations toward continuous, intelligent execution while keeping people in control and every action accountable.
Explore Maestro

See what is changing across the operation.
Understand what the signals mean and why they matter.
Drive the right decision into the systems and physical environment.
Use outcomes to continuously improve the next action.
Retail · Customer Story

With approximately 1,000 stores and a large connected endpoint deployment, the project demonstrates how connected retail technology can operate at scale across a distributed store network.
Read Story
Proof of Performance
Better intelligence should show up where it matters: availability, pricing accuracy, execution and operational efficiency.
97%
Operational Visibility
Connect signals across stores, inventory and shelf activity.
24%
Faster Issue Resolution
Help teams identify and act on operational gaps sooner.
12 hrs
Saved Per Week / Store
Less manual monitoring and repetitive operational checks.
-27%
Operational Leakage
Reduce avoidable losses across inventory and execution.
Intelligence Beyond Retail.
Ithina brings connected intelligence to different physical operating environments helping organisations understand what is happening, make better decisions and move those decisions into action.

Connected intelligence for the factory floor.

Keep inventory moving with greater intelligence.

Intelligence that keeps every mile moving.
Retail · Ithina Edge
Ithina Edge connects the physical retail environment to intelligent decision-making through purpose-built devices, sensors, and visual intelligence.

Connected digital displays for pricing, product information, promotions, and operational content.

Capture temperature, humidity, motion, and other operational signals.

Capture visual intelligence for shelves, products, and store operations.
FAQ
Ithina can connect signals across inventory, pricing, shelves, promotions, and store operations to create a unified view of retail activity.
Yes. Signals are analysed per store and per shelf, so execution gaps can be traced to the specific location and product they affect.
Each Agent is built around one operational decision. It reads the relevant signals, proposes an action, and routes it to a person for approval before anything is executed.
Ithina integrates with the systems you already run — ERP, POS, WMS and merchandising platforms — so decisions land in the tools your teams use.
Yes. Ithina is built for distributed store networks, with regional and group-level views on top of individual store execution.
Connect what is happening across your stores to intelligence that can reason, act and learn while keeping your teams in control.